William Randolph Hearst of The New York World and Joseph Pulitzer of The New York Journal were rival publishers during the 1800s. They both wrote in a sensationalist style called yellow journalism or the yellow press. It was called yellow journalism because The New York World had lots of color, including yellow, which was a hard color to print.
Both newspapers wrote about the Cuba Civil War. To appeal to the masses, both papers exaggerated the Spain’s attacks towards Cuba and slanted the readers toward Cuba.